I wanted to evolve Starface’s playful language into a softer, more intimate visual system, maintaining its approachability while adapting it to a sensitive, body-centered context.
My process began by addressing user discomfort and the stigma surrounding internal condoms.
I explored how to reframe the experience through softer language, intuitive design, and a more approachable visual system, evolving the existing brand while introducing a new, more intimate layer.
The solution introduces a softer, more intimate brand language for sexual wellness.
By combining playful visuals with clear communication, it turns protection into something approachable and desirable.
